Watch the OCT Nordics Keynote:
Behavioral Science in Clinical Trials: Better Engagement, Retention, and Data Integrity
Patient retention is one of the biggest threats to clinical trial success. When ePRO entries are late or missing, timelines slip, costs rise, and confidence in the dataset drops. The challenge is not only about technology. It is about how studies support the people behind the data.
Innovation in data management means building studies that patients can follow and sites can rely on. Applying behavioral science through gamification is a proven way. Embedding this design directly into ePRO helps sponsors increase adherence, improve on-time entries, and produce more dependable results.

Keynote Spotlight
Key takeaways:
- Understand the Science – Explore the psychological foundations that make gamification effective.
- See Real Results – Learn from case studies where gamification boosted compliance and retention.
- Apply Proven Methods – Gain practical strategies for integrating gamification into trial protocols.
Be part of the conversation
Sign up to get on-demand access to the keynote “Gamification in Clinical Trials: A Proven Path to Better Engagement, Retention, and Data Integrity.”
Discover how gamification doesn’t turn clinical trials into games – it leverages behavioral principles such as progress, purpose, responsibility, and feedback to guide daily study tasks and strengthen participant engagement.
Watch it whenever it suits you – and see how digital endpoints are bringing trials closer to patients, and insights closer to reality.