Keynote OCT Nordics
Behavioral Science in Clinical Trials: Better Engagement, Retention, and Data Integrity
Every year, thousands of clinical trials face the same critical issue: patients dropping out before studies are complete. The cost? Extended timelines, weakened statistical power, and millions in lost revenue.
But what if the solution isn’t more data or stricter monitoring? What if it’s motivation?
In his keynote, Christer Nilsson, CEO of Replior, explores a new approach to improving patient engagement and retention through gamification: the same science that keeps us coming back to our favorite apps, fitness trackers, and online communities.
Why Gamification Works in Clinical Trials
Gamification taps into the psychology of motivation – autonomy, mastery, purpose, and belonging.
These are the same principles that drive our behavior in everyday life. From Starbucks rewards to Fitbit milestones and Duolingo streaks, we’re wired to respond to small achievements, visible progress, and social recognition.
When applied ethically and intelligently, these same elements can transform the clinical trial experience for patients:
- Turning routine check-ins into meaningful milestones
- Rewarding compliance with visible progress and recognition
- Building a sense of epic meaning: helping others through participation
From Theory to Reality
Replior has brought these principles to life in real-world studies, integrating motivational design into patient apps with videos, badges, progress bars, and personalized messages. The results speak for themselves: patient retention jumping from 80% to 99%, and compliance rates consistently above 95%.
It’s Not Just Technology - It’s All About People
As Christer shares in his keynote, “It’s all about the patients. It’s not just technology – it’s about the people using it.”
This human-centered approach doesn’t just protect research investments – it brings treatments to patients faster and with stronger data integrity.
Want to see how it all comes together?
Sign up to receive access to the full keynote video to discover:
- The psychology behind gamification in healthcare
- How behavioral science drives real-world results
- Two case studies showing measurable retention and compliance gains
